Expand Your Mind

                                                 The British Film Institute

The article was based on the introduction of the British film institute five year plan for the future, it is going to be invested by the national lottery with £500 million put into it and the British film institute’s own earnings.

The primary targets of this plan is to develop creative talent and audiences outside London and the main focus on the aim consists of " Putting exemplary film making talent at the heart of the strategy, supporting bold new visions from emerging and establishing film makers." I feel this is a good opportunity for a huge range of film makers because it will be an available opportunity for new and old; this gives everyone the chance and experience to produce new, developed and creative ideas." The fund will make approximately 20major production awards per year, with a rise from £15million in 2011 to £24million by 2017 when the British film institute absorbed the UK film council last year. The British film institute also wants to be more 'transparent' in decision making and wants to move away from the 'club factor' - if you’re in you’re in but if you’re not you’re not. (This was claimed by some critics during the UK film council reign.) Another crucial element of the fund is to distribute more resources throughout and outside London. The chairman Greg Dyke views the fund as a strategy to "build, educate and inspire" the next generation of film creators ad new partnerships of film galleries, cinemas and local media.

Along with the future 5 year plan other partnerships and associations were announced including more money for film festivals – I like this idea of more festivals because it will offer a new range of creations and offer everyone a chance to enjoy and explore new experiences within film, it will also widen their knowledge on the techniques of film and open more targeted films to a wider range audience; this also represents how people can understand parts of films they like and dislike.  Overall I really enjoyed this article because it expressed how there are going to be more opportunities for film making, academies, media, local input, culturally important films etc. I feel the 5 year plan is a good idea because it widens the knowledge at a local level and represents how film is much more than moving images because it enhances entertainment and expands the mind and opportunities of established, emerging; young and old film interests, I am looking forward to the ever expanding techniques used throughout film, exploring new creations and being able to see how film is created to present different cultures and visually important aspects.